Build Your ICP.Automatically.
Define exactly who you sell to. Score every lead against your criteria. Find new prospects that match your ideal customer profile automatically.
The Targeting Problem
Wasting time on prospects who will never buy
No consistent definition of who you're selling to
New reps don't know which leads to prioritize
How ICP Builder Works
Define once, score automatically forever
Define Your Target
Set company criteria (industry, size, tech stack) and contact criteria (titles, seniority). Mark must-haves and nice-to-haves.
Score Your Leads
Every lead gets a Fit Score showing how well they match. High scorers are prioritized, disqualified leads are filtered out.
Find New Matches
Use your ICP to prospect for new leads. AI finds companies and contacts that fit your criteria automatically.
Everything You Need to Define Your Ideal Customer
Comprehensive criteria, simple interface
Company Criteria
Define target industries, sub-industries, employee counts, revenue ranges, technologies used, funding stages, and geographic regions.
Contact Criteria
Specify ideal job titles, seniority levels (C-suite to IC), departments, and even keywords in LinkedIn bios.
Must-Have Rules
Set non-negotiable requirements that auto-disqualify leads. No more wasting time on prospects who can't buy.
Custom Weights
Adjust how much each criterion matters. Prioritize company size over industry, or title over seniority. Your rules.
Why Teams Build ICPs in Chronic Digital
Focus only on leads who fit your profile
Everyone scores leads the same way
New reps know who to target immediately
AI finds leads matching your ICP
Fit leads close at higher rates
Track what criteria predict success
“We thought we knew our ICP, but it was tribal knowledge. Building it in Chronic Digital made it explicit. New SDRs now ramp in days instead of weeks, and our outbound hit rate doubled because everyone targets the right companies.”
Jennifer Park
Director of Sales, DataStack Analytics
Frequently Asked Questions
Build Your ICP in Minutes
Build your ICP in minutes. Score leads automatically. Find more customers like your best ones.