Chronic Digital vs Attio:CRM That Finds Your Leads.
Both are modern CRMs. Chronic Digital adds AI prospecting, lead scoring, and enrichment. Go beyond beautiful data management to active sales acceleration.
Modern CRM, Different Focus
Attio is a beautifully designed CRM with a flexible data model. It's great for teams that want to customize their workflow and track relationships automatically. If you want a clean Notion-like CRM, Attio delivers.
Chronic Digital shares that modern design philosophy but goes further for sales teams. We've built AI prospecting, lead scoring, data enrichment, and smart email drafting directly into the platform. It's not just about managing contacts—it's about finding and closing them.
The question isn't which CRM is prettier (both are). It's whether you need a flexible data tool or a complete sales acceleration platform.
Key Differences
AI Prospecting vs. Manual Entry
Chronic Digital's AI finds leads matching your ICP. Attio requires you to import or manually add contacts.
Built-In Enrichment
We automatically enrich leads with company and contact data. Attio relies on integrations for enrichment.
ICP-Based Scoring
Every lead is scored for fit and intent automatically. Attio doesn't have native scoring.
AI Email Writer
Draft personalized emails using lead context. Attio's email features are basic.
Data Model Flexibility
Attio's object model is more flexible for custom workflows. Chronic Digital is more opinionated for sales.
Relationship Intelligence
Attio excels at automatic relationship tracking. We focus on buying intent and prospecting signals.
Feature-by-Feature Comparison
See how Chronic Digital stacks up against Attio
| Feature | Chronic Digital | Attio |
|---|---|---|
| AI & Automation | ||
| AI Lead Prospecting | ||
| AI Lead Scoring | ||
| AI Email Writing | ||
| Automatic Data Enrichment | ||
| Core CRM | ||
| Contact Management | ||
| Deal Pipeline | ||
| Activity Tracking | ||
| Custom Fields | ||
| Platform | ||
| Flexible Data Model | ||
| Relationship Intelligence | ||
| Sales-Ready Out of Box | ||
| Modern UI | ||
Why Sales Teams Choose Chronic Digital
Switch from Attio Easily
“We tried Attio first—loved the design. But we needed prospecting and enrichment, which meant more tools. Chronic Digital gave us that modern feel plus AI features that actually help us find and close portfolio company customers.”
Amanda Chen
Head of Growth, Forge Ventures
Frequently Asked Questions
Modern CRM That Actually Sells
Beautiful design plus AI power. Prospecting, scoring, and CRM in one platform.